Public Relations Essay Example | Topics and Well Written Essays - 500 words - 3

Public Relations - experiment ExampleThe essay Public Relations deals with how a products perception can cast its sale and growth. Regardless of the quality, product perception (Alan Louis Hospital and the Pedophile book) can determine whether the product is deemed valuable or invaluable by the general public. Therefore, there is need to brand a product successfully in order to attract new customers and ensure the loyalty of existing customers.According to Barnett, the Alan Louis Hospital display case study provides an ideal opportunity for comprehensive analysis. The infirmary, though not well known, has a variety of strengths, which involve its high ranking position in tolerant care when compared to the other more established hospitals in the region, its better customer care service due to its lesser size, allowing for better patient care and treatment, passing qualified personnel, up to date medical facilities and equipment, good patient relations and good brand image. Howe ver, the hospital is plagued by a few weaknesses, such as its poor market penetration and brand recognition. scorn its quality services and positive patient reviews, the hospital is not well known, which has led to lower patient entry levels. The hospitals major competition is the other mainstream hospitals in the region, which has better brand recognition. It is kind of easy to remedy these situations if the hospital can be able to utilize its opportunities, which include social media, advertisements, regional health care expos, billboards and broadcast media.